eBay mobile web

I collaborated with product management, development, QA and research teams, and mentored an intern, to release new features along with improvements to existing experiences on eBay’s mobile website. I also worked with lead designers from our other products to ensure consistency across different platforms. For example, when I introduced shopping cart with multi-item checkout to mobile web, I leveraged research that had been conducted on our iPhone and Android apps to make improvements, such as implementing inline, instead of modal, item editing.

Other new features and improvements during my tenure included: a minified eBay Feed for the mobile web homepage; a content-driven signed-out experience for the eBay mobile web homepage; a redesigned search results page with larger product images, layout views that were optimized for price (list view) or image (tile view) comparison, the ability to swipe-to-Watch items, and other layout enhancements; SEO landing pages; a redesigned My eBay section that resolved information architecture and navigation issues; a redesigned category browse experience; multiple entry points for app deep-linking; and a site-wide visual refresh. I also was responsible for managing a design intern for the project as well as presenting designs to our leadership teams.

© eBay Inc.

Summary of my activities

  • Lead interaction design
  • Sketching
  • Flows & wireframes
  • Prototyping
  • Creative direction
  • Intern mentorship

eBay tablet web

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eBay’s tablet website, originally at touch.ebay.com, provided a touch-optimized experience for those on tablets. Search results, navigation, and item information are presented in a more visual, gesture-oriented way to truly leverage the context of tablet usage.

I worked with the product team after its initial launch to identify and redesign key areas of friction, and also design new elements such as exposing detailed search refinements (clothing sizes, brands, and more). To identify areas of friction, I synthesized previous research and conducted a heuristic review.

Image showing a before and after of the tablet site
Snippets from a before-and-after for the tablet site redesign

After using prototypes to propose a redesign, we conducted lab usability studies. I engaged the team with affinity whiteboarding so that we could quickly iterate on the designs. With this process we were able to improve our home screen, search results screen, item details screen and keyword search scenarios in less than a month. Separately, I developed wireframes, flows and worked with a visual designer to add detailed search refinements for increased customer engagement within search.

© eBay Inc.

Summary of my activities

  • Lead interaction design
  • Research
  • Sketching
  • Flows & wireframes
  • Prototyping

GeForce.com

GeForce.com is a one-stop resource for hardcore enthusiast gamers who love tweaking their GeForce graphics processors. Initially launched as a proof-of-concept for Adobe Flex, it is now presented as an HTML/jQuery app to support mobile and tablet usage.

Partnering one-on-one with a team of developers, I designed the interaction flow, look-and-feel, and content/design guidelines.

© NVIDIA

Summary of my activities

  • Lead interaction design
  • Research
  • Information architecture
  • Sketching
  • Flows & wireframes
  • Prototyping
  • Visual design
  • Specs & guidelines

NVIDIA Product Index

The NVIDIA Product index project involved redesigning the company website’s product browse experience. We aimed to increase visitor click-through to product pages by moving from a plain text list (which had little organization and redundant links) to a layout that better described NVIDIA’s product offerings, hierarchy and breadth.

I collaborated closely with business owners to develop usage scenarios and a content structure. Through a highly iterative process of prototyping using Adobe Flash Catalyst alpha, I explored multiple ways that visitors could traverse product content.

Ultimately we settled on a simple, visual approach that allowed visitors to browse products by context of use or brand name. We surfaced teaser information about each product in tooltip form so that users could make an informed decision about which product pages to visit.

© NVIDIA

Summary of my activities

  • Lead interaction design
  • Scenarios
  • Diagramming
  • Sketches
  • Wireframing
  • Prototyping
  • Visual design