3 icons were needed to represent a suite of web-based products (“Site Stamp”, a product allowing remote management of tracking code and/or pixels on a website; “Green Lite”, which provides agencies with the ability to track, manage and report on the top 10 search engine results for their brand; and “Fundamental”, a product that allows small to medium sized businesses manage their entire online presence).

The client desired a consistent look and feel through the design style and color scheme. I devised a system of both 2D and 3D icons that could scale from small web icons to large homepage spots. As part of my initial design concept, I also conducted an online card sort word association test to see which terms related most strongly to users in association with each product’s description. I then sketched and finalized the icons based on this data.


  • Sketching
  • User testing
  • Icon design/visual design