At UX Australia, customer strategist Marie-Claire Grady kicked off her 10-minute talk “The One-Way Door to CX-Committed Executives” with a story about her grandmother. Her grandmother was a shopowner, and she made a commitment to walk through the front door every day so she could see of her shop what her customers would see of her shop. As Marie-Claire continues her presentation, this concept of needing executives to experience things exactly how their customers experience things becomes the key to improving any product’s or service’s experience.

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