An Event Apart Seattle 2017 hosted speakers from a variety of disciplines. Enjoy a few sketchnotes from selected talks.

• Jeffrey Zeldman: From Research to Redesign: An Unexpected Journey
• Sarah Parmenter: Practical Branding
• Luke Wroblewski: Obvious Always Wins
• Val Head: Motion In Design Systems: Animation, Style Guides, and the Design Process
• Ethan Marcotte: Design Beyond Our Devices
• Jeremy Keith: Evaluating Technology
• Eric Meyer: Design for Real Life
• Una Kravets: The Joy of Optimizing

From Research to Redesign: An Unexpected Journey

Presented by Jeffrey Zeldman
Working with real examples, Jeffrey showed how, the more you learn, the better your designs will work—on multiple levels.

Practical Branding

Presented by Sarah Parmenter
Sarah discussed what designing brands (including personal brands) looks like in 2016 and the social ecosystems that accompany them.

Obvious Always Wins

Presented by Luke Wroblewski
Luke took us behind the scenes to explore the thinking, processes, and iterations that go into an “obvious” design change.

Motion In Design Systems: Animation, Style Guides, and the Design Process

Presented by Val Head
Val covered the guidelines for designing animation that fits a brand, how to make animation part of the design process, and how to document animation decisions in a style guide for future use.

Design Beyond Our Devices

Presented by Ethan Marcotte
Ethan gave an inspiring talk that encouraged us as designers and developers to move beyond designing for pages or even patterns, and to look at principles instead.

Evaluating Technology

Presented by Jeremy Keith
Through effective historical storytelling, Jeremy walked us through how to evaluate new technologies (like service workers and web components) with a user-centered approach.

Design for Real Life

Presented by Eric Meyer
Eric used a combination of real-world examples and interactive exercises to explore a number of ways to QA work for real life, enabling it to serve more people, more of the time.

The Joy of Optimizing

Presented by Una Kravets
Una dove deep into image rendering and performance optimization techniques, demonstrating practical approaches to making web projects noticeably faster.