I frequently get asked if onboarding needs to be done differently for products in the enterprise or B2B spaces, so thankfully the folks over at GrowthDesigners.co gave me a space to answer that question. Spoiler: the principles that underpin good onboarding apply to all kinds of products, just like the principles of good product design don’t change just because the audience changes, but there are some specific considerations for the B2B space.
