Illustration to find Jeffrey Zeldman

Have a blast trying to find An Event Apart organizer Jeffrey Zeldman in this Halloween-themed, homage-to-Where’s-Waldo illustration. You can also watch this video of my process.

For those interested in the context behind this work: I illustrated it to accompany a presentation called “New Users Matter, Too,” my talk on new user onboarding. Searching for Jeffrey in this chaotic scene demonstrates to the audience that we have a tendency to inundate new users with too much information on day 1, which ultimately makes it difficult for them to find what they really need from our products.

Other characters within


  • Val Head
  • Dan Mall
  • Brad Frost & his dog
  • Lara Hogan
  • Jen Simmons
  • Chris Coyier
  • Bill Nye
  • Neil DeGrasse Tyson
  • Rick & Morty
  • The cast of Stephen Universe
  • Zombie Waldo
  • Frida Kahlo
  • Many more!