Evaluating onboarding experiences

If you’re designing your product’s first onboarding flow or improving an existing one, you’ll need to evaluate its performance. A good assessment process helps you find opportunities for improvement and justifies the resources you need to make the new user’s experience awesome.

Often, teams measure onboarding myopically, like a feature in isolation. Apps measure clickthrough rate in an introductory slideshow. Sites measure how many people sign up. Devices measure how quickly someone gets through a setup wizard. These kinds of measurements are immediate, cheap, and easily automated. But, while they’re easy, they don’t show whether an onboarding design is contributing to or detracting from a new user’s overall success.

Continue reading

Engaging new users: Personal focus

This is the last post in the 3-part “Engaging new users” series. Part 1 covered guided interaction, the practice of educating users in a realistic context, and how it is more compelling than slideshows, videos or static instruction.  In part 2, we learned how to use free samples to demonstrate a product’s value proposition and build the trust needed to encourage sign-up.

And in today’s post, part 3, we’ll examine how giving new users a personal focus is the key to making these onboarding techniques stick.

Primary image

Continue reading

Engaging new users: Free samples

In the first part of this series, I shared how guided interaction introduces users to the authentic context of your product with just the right amount of education to ensure they find success.  Today, we investigate how the 2nd of the 3 pillars of better onboarding, the use of free samples, gets those new customers using your product in the first place.  

There are 3 overarching best practices when it comes to engaging and educating new users:

1. Guided interaction

2. Free samples

3. Personal focus

Continue reading

Engaging new users: Guided interaction

In the past I’ve covered patterns and anti-patterns for onboarding new users and principles for first time user experiences.  In this post and the two that will follow, I’ll be digging into each of the 3 ways we can better engage new users:

1. Guided interaction

2. Free samples

3. Personal focus

Today’s post is focused on guided interaction. So let’s jump into what it means, discover patterns for making guided interaction a reality and see a few examples.

Continue reading

Free Bill Cipher jack-o-lantern stencils inspired by Gravity Falls

Sometimes I like to take a step back from UX design and do graphic illustration work. Lately I’ve been enjoying Gravity Falls, a TV show with A+ storytelling that engages the audience by hiding codes hidden in each episode.  So with Halloween approaching, I’ve created free jack-o-lantern stencils for one of the show’s most iconic characters, Bill Cipher.  I’ve got a few options for Bill, so get ready for a rundown after the break.

BillAlone

Continue reading

4 user states to consider in your onboarding design process

If you’ve been following my first time UX work, you know I advocate the creation of onboarding experiences that provide guided interaction, free samples and a personal focus. The value of this educational effort doesn’t stop at new customers. When we build onboarding experiences with other user states in mind, we can create a versatile platform for continued education and engagement.  This makes it easier to convince your team to invest in onboarding, and beyond.

Continue reading

Game of Thrones-Inspired Halloween Illustration

Last year I started playing with the Procreate app for iPad. My first sketch was inspired by Game of Thrones, showing key characters dressed up for Halloween as their house sigils and trick-or-treating at the home of a very special man.

This year, I cleaned up the sketch and decided to share it as a free illustration for your Halloween enjoyment. Read on for a full-size version you can print or use as a wallpaper!

Continue reading

New users matter too!

I recently gave a talk about designing better first time user experiences for mobile apps, with examples gleaned from my collection of first time user experiences.

Slideshare via Krystal Higgins

In this presentation and in my other work, I stress how we need to move from a mode of telling new users about our value proposition, to a mode of letting users experience it for themselves. We want to show interact, not tell.

Here are 3 ways we can engage new users and get them interacting early:

Continue reading