Hi! I'm Krystal and I like connecting the dots.

I'm a wearables and mobile user experience designer with hybrid visual and interaction design skills. I weave engaging product stories across multiple devices and touchpoints. More about me →

I blog!

Evaluating your new user experience

If you’re designing your product’s first onboarding flow or improving an existing one, you’ll need to evaluate its performance. A good assessment process lets you discover opportunities for improvement and justifies the resources you need to make the new user’s experience awesome. Often, teams measure onboarding myopically, like a feature in isolation. Apps measure clickthrough rate in an introductory slideshow. … Continue reading